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The Airbnb of Fashion

Mid to Up Market Fashion

Circularity via Community

Aiming to transform the way we consume fashion, By Rotation is a peer-to-peer fashion rental platform based in the United Kingdom

Do good for the planet, your wardrobe and your wallet all at once and connect with a diverse community of stylish individuals

how it works

Sign up for an Invite

to the Beta Platform

Update your Profile, 

List & View Items

Rotate your wardrobe:

Rent & Lend

Leave feedback:

Review & Rate

Connect with other

Users & Attend Events

reduce, reuse, recycle, rotate


Why we do what we do


For the curious

blog rotation

latest additions

register for early access

Interested in